Coca-Cola CEO: “What is the world’s most critical issue right now?–Sustainability!”

It’s time to get real practical about shifting our world toward sustainability.

Coca-Cola Chairman and CEO Muhtar Kent made this proclamation this week at Colorado University (CU) as he committed to a new partnership with the University; one in which the success of society takes precedence over business success.

As reported in The Coloradian, Kent is developing a great new partnership model with CU for sustainability. (link here)

NSF supported research by the lead co-founder of Ecosphere Net, EJ Wensing, is developing the Sustainable Futures Protocol (SFP). The SFP is an exciting new social science research protocol that seeks to develop leadership and partnerships for sustainability worldwide.

The SFP will fit right into the CU/Coca-Cola model as well as other ventures for corporate social responsibility.

Ecosphere Net's EJ Wensing is seeking to research and develop the SFP while acting as a consultant to corporations as they seek to shift with societies toward a sustainable global future.